UK’s ‘Stuff’ Magazine Banning Scantily-Clad Women From All Covers

Stuff-magazine-cover

Hooray! Some amazing progress has been made in terms of women being placed on the cover of men’s magazines simply for objectified pleasure.

The UK’s largest gadget publication, ‘Stuff’ Magazine has made an executive decision not to have any more scantily-clad women on their covers. When the mag launched in 1996, it was at the height of “lads mags” (as they are called across the pond) being all the rage and women being featured in sexy poses was seen as something desirable.

Nearly 20 years later, attitudes have changed, and so have readership habits. It turns out nowadays the issues featuring female models actually sell less, because Stuff’s readership is made up of 40% women. Yet another testament to the fact that women are just as interested in geekery as men and companies need to start catering to all of their audiences!

Editor-in-chief Will Findlater has been telling the UK press that over the years they have been receiving many complaints from readers, saying having women on the cover doesn’t do the magazine content justice.

“What we found is that a proportion of readers thought the cover models gave the wrong impression of the content of Stuff. The covers used to help our position on the newsstand but our research tells us this is no longer the case. We want the cover to reflect what Stuff is about: the best technology in the world,” he said to the Daily Mail.

In an age when women are bombarded with over-sexualized imagery everywhere we turn, having one less media entity continually perpetuate this narrow way of thinking is a victory we will happily celebrate!

Stuff-magazine-cover

The Independent reports that trial covers on Stuff’s April, May and June 2014 issues removed cover girls from 20 per cent of the print run in four UK regions, while normal covers ran everywhere else.

The test demonstrated that readers everywhere far preferred the “non-girl” covers with sales 10 per cent up in April and also boosted in May and June, compared to the regular covers.

Will Findlater even admitted we are living in a “post lads mag era” and showed that they are willing to listen to the voices of their readers.

In 2013, an organization called Object staged a protest outside the offices of the Sun newspaper which is notoriously known for its ‘Page 3’ section featuring a bevvy of scantily clad, sometimes naked, women for no other reason than to be objectified and ogled. When we spoke to them they said newspapers and magazines have a responsibility not to cater to sexualization as there have been links to sexual violence because of imagery like this.

“We want to see an end to media sexism in our press…We aim to create a sense of community that unites us against accusations of being a ‘prude’ or a ‘killjoy’ for standing up to sexist media stereotypes. And we aim to use this evidence to make it loud and clear that the portrayal of women, and the reporting of violence against women, must be on the agenda in all debates regarding media reform, ” said Sophie Bennett from Object.

Stuff-magazine-cover

Will Findlater said the decision to eliminate sexy models from their cover was not at all influenced by the ‘No More Page 3’ campaign which to date has nearly 200,000 supporters on its online campaign. Instead he says the decision came from the changing attitudes of society in general. Here’s what is great about that statement, that a red-blooded male actually acknowledges that objectification is not a cool thing and is no longer just going to be tolerated like recent years.

This decision is a great win for women everywhere, and we hope Stuff will influence other male-targeted magazines and publications to follow suit. Unless you have a magazine dedicated to fashion, bathing suits, or lingerie, why do you need to have a scantily-dressed woman on the cover to sell units?

We are so thrilled that it’s not just women’s magazines who are starting to change the representation of women on their covers, like what Australian Women’s Weekly Magazine did by putting a burns victim on their July issue cover, but now a bonafide popular men’s magazine realizes that the content is more important that the physical appearance.

Stuff-magazine-cover-no-girls

13 Comments

  1. Pingback: How Inspiring Young Women Is Teaching Them Female Flesh Is Bad | THE BOTHERSOME BLOG

  2. Pingback: ESPN, Esquire & The Body Shaming Issue Which Needs To Stop

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.