Teen Girl Protests Easy-Bake Oven To Make Versions For Boys Who Like To Bake

For those of us girls who grew up playing with popular Hasbro ‘Easy Bake Oven‘ and got a lot of joy out of it, I’m sure we never thought of it to be a toy that could be offensive for only targeting girls and not boys right? It has been around since 1963 and to date has sold nearly 20 million units! So it only makes sense that after 4o+ years it’s time the brand got a little shake up.

That shake up has come in the form of 13 year old McKenna Pope from New Jersey who saw how much her 4 year old brother Gavin loved playing with her easy-bake oven and demanded to know why Hasbro didn’t make it for boys.

She was upset at the fact that this toy, which is could really be called an institution in itself, has never marketed its popular product to young boys. Her argument is that boys also like to bake and Hasbro needs to change the way it packages the oven.

If you look on the Hasbro website, the colors are all pinks, purples and turquoise. All the spokespeople are girls. There is no male presence (or invitation) on the site at all. It is baffling that gender stereotypes still exist. Perhaps someone should let Hasbro know that males outnumber women as professional chefs in kitchens and restaurants…

Mckenna decided to use her voice, and social media to start a petition in the hopes of getting Hasbro’s attention. She is determined to make this change a reality. She has a surprising, yet refreshing maturity about her, and there is no doubt she is going to have a career in politics, law or anything that requires her to use her voice and opinions!

Mckenna talks about what drove her to create the petition on Change.org.

“My little brother has always loved cooking. Being in the kitchen is his favorite out of school activity, and he yearns to have the opportunity to cook on his own, or at least with limited help.”

She had a huge problem with Hasbro making no effort to market the Easy Bake oven to boys who love to cook. “I feel that this sends a clear message: women cook, men work.”

“It truly saddens me that such a successful business would resort to conforming to society’s views on what boys do and what girls do. I want my brother to know that it’s not “wrong” for him to want to be a chef.”

McKenna thinks Hasbro is making it difficult for for society to break out of gender stereotypes long instituted from way back. But she is not alone in this thinking. Ambassador to the UN, Susan Rice also believes there is still a long way to go for women not to be victimized for their gender. If people as young as McKenna are perceptive enough to pick up on this equality issue, then perhaps its time companies like Hasbro take notice.

Pope’s mom Erica Boscio spoke to Time Magazine about how outraged McKenna was about the whole situation, quoting her daughter saying “it is detrimental to society”. Wow, for a 13 year old to speak like that she must be serious about this!

Watch the video McKenna made and if you feel the same way be sure to click the link to sign up for her petition. We did! You will also notice that she is passionate about many things, such as the shooting case of Trayvon Martin and has signed up for many other petitions on Change.org



Will you help McKenna in her fight? Do you think she can achieve her goal? Are you impressed with this 8th grader using her voice to create change?


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