‘Project WomanKIND’ Web Series Shows Models Having Honest Conversations About Their Bodies


We love this very very much! A group of models based out of Australia have come together for an exciting new web series focused on body image called ‘Project WomanKIND’.

The group features models  Sophie Sheppard, Margaret MacPherson, Stefania Ferrario, Olivia Langdon and Jessica Vander Leahy talking honestly about their bodies, femininity and health.

“ProjectWomanKIND is web series all about exposing the honest, real and raw conversations that women have with themselves and their girlfriends about their bodies EVERY SINGLE DAY. It is about challenging ideals, inspiring healthy attitudes and smashing down society’s narrow definitions of what it means to be truly BEAUTIFUL,” says a description of the project.

“We are out to motivate women to recognize that they are more than just what they see in the mirror and remind them that the sisterhood is real. PWK believes that by giving women a platform to speak candidly on all body image issues can only result in an openness to further accept the unique qualities that make up each of us and the sooner we accept that, the better off we will be. ProjectWomanKIND is about asking the question: What KIND of woman are you?”

One of the key aspects we love about the name and the series itself is the emphasis on “kind”. While yes, that should be a given in the greater discussion about body image, it often is sorely missed. The thing about combining health and honest body image conversations is it sometimes can be a point of division. The body police come out when plus size women start to talk about being comfortable in their own size, and accuse them of promoting obesity or unhealthy ideals.

If you don’t believe us, just check out what women like Virgie Tovar and Tess Holliday are doing – two outspoken women on the topic.

Project WomanKIND’s Stefania Ferrario may be a familiar face to some as she is also the creator of an online body positive campaign called ‘Drop The Plus‘ which seeks to break down barriers in the fashion industry to stop forcing women above a size 0 into some niche category and just called a model a model.


The project’s founder and director (who is also one of the featured models in the series) Jessica Vander Leahy told Cosmopolitan magazine Australia the idea came about after she and the girls talked about received letters from women who revealed they struggled with accepting their own bodies. It is clear the women writing felt these models were role models in the way they embraced their bodies.

“I’ve had girls reach out to me and say that they really weren’t coping with the way they looked and felt this intense pressure from society to look a certain way. Some had spoken of being hospitalised for anorexia and other eating disorders and these were often girls who were teenagers or in their early 20s who were just feeling down on their bodies and wanted advice and for some reason thought I could help them,” explained Jessica.

She added that the models she picked for this project are often looked upon as “pillars of confidence” but it was important to her to have them share their vulnerabilities, in order to make every woman and girl who watches feel a little less alone in their struggle.

“I’m so happy the girls I interviewed were brave enough to talk about things like their teenage hang ups, their history of extreme diets, their once wavering confidence in the bedroom – all of these issues they associated with their relationships with their body. But I’m also glad they talked about how they f**ked off most of those issues too,” said Jessica.


When she was thinking of a name for the series, Jessica says the answer came from asking all the models how they would describe themselves. A word that was common amongst all women was “kindness”. She thought it was beautiful that the way they viewed themselves wasn’t necessarily limited to just physical attributes. That is a very important aspect of this issue.

Finding confidence in your own body is extremely important because eating disorders, body dysmorphia and the pressure to conform to narrow beauty standards is no joke. But recognizing that we are so much more than just our physical appearance is a vital part of having a healthy body image overall. We women are only recently coming out of the brain-washed stupor that has told us for decades everything hinges on how we look. To hell with that!

“[We] want to shift the conversation around body image from a negative one-dimensional focus on what we see in the mirror to a more meaningful understanding of our deeper selves,” said Jessica.

“I think that our real self can only be reflected in the words that come out of our mouth, the help we offer with our hands and the warm hugs we can give to embrace the unique qualities in every single individual on the planet because we aren’t a cookie cut species – and thank goodness for that!”

You can see the full interviews with Stefania, Jessica, Olivia, Margaret and Sophie by clicking on and subscribing to their Youtube Channel, and watch the series teaser video below:

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