Khloe Kardashian Wants To Inspire Girls By Helping Them Feel Comfortable Sharing Girly Problems

Here’s a change of pace for the Kardashian Klan…

We are are so used to being bombarded by images of the Kardashian and Jenner family everywhere in the media, especially Kim and Kanye and anything to do with babies and reality TV. Well it seems the youngest (and tallest!) of the three most famous sisters in TV is setting a new trend amongst the family.

In 2012 Khlow Kardashian Odom co-hosted The X Factor USA with Mario Lopez, her first real TV job, and now she has signed on as an ambassador for U by Kotex for the 3rd year in a row. The feminine hygiene brand has asked her back because she is a role model to young women, and has lots of confidence which is part of their brand.


Khloe has always come under public scrutiny for her weight and her curves, which we think is ridiculous and borders on celeb-bullying. For her, confidence has come after struggling with this and learning what works for her. She opened up about her body image to Cosmopolitan Magazine last May, where she said:

“We’re all our own worst critics and so hard on ourselves, but for me, my biggest insecurity is my arms. I just hate the tops of them. I workout and they still never look good enough for me. I exercise and try to eat right, but dressing for my body type is key. I used to follow trends and try to do exactly what I saw in the magazines, but I’m not a Victoria’s Secret model who can wear anything.”

Now, as the ambassador for the Generation Know campaign run by Kotex, she wants to create a community for young girls where they feel comfortable and confident about their bodies, and are not afraid to speak up when something is wrong or they need advice. On the Kotex website their mission statement says We believe that when girls have a shared voice, the myths, misinformation and embarrassment lose power. And truth, pride and facts gain strength.
On Khloe’s personal blog she reminisces about being a teenager herself, and not having the courage to talk to even her own sisters about feminine problems to do with “down there”. She launched the campaign with a group of High School Girls in New York on Thursday January 31st with an aim to “create the first generation of girls that is committed to learning about their health and bodies.”
It’s great to see a huge celebrity like Khloe using her personal struggles as strength and also using her voice to be an ambassador for young women. Taking her responsibility as a role model means that many other young girls will see its ok to feel insecure at times, and no one is perfect, but you aren’t alone in the way you feel. It is so important we start creating a culture of community and sisterhood amongst young women. We all to easily fall into the trend of being bitchy, snobby and hateful, and a lot of this we get from the media, TV, movies, and of course gossip sites which love to scrutinize the way women look. The scariest thing is that it is mostly women bashing other women, and us as consumers buy into it and feed the public’s obsession.

We want to highlight campaigns like Generation Know because they are trying to set a new standard and be different from the crowd. While in New York Khloe visited the Good Morning America set to talk more about why she is passionate about the campaign and her own personal experiences as a young girl:

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.