Empowering Video Feat. Girls Dressed Up As Real Life Female Role Models Is Badass!

goldieblox-she-is-worth-it

There’s a good chance the US is going to elect its first female president in 2016. All eyes are on Hillary Clinton as she campaigns hard for the White House, and along the way her presence is already inspiring many young women and girls that holding the highest seat in elected office is possible.

A new video from toy company Goldieblox is emphasizing the notion that girls can do anything, and it is badass. There’s just no other word for it! The video, titled ‘Fast Forward Girls 2015 -Worth It’ features a group of girls dressed up as real life female role models including Hillary Clinton, US Supreme Court Justice Ruth Bader Ginsburg (who was appointed by Bill Clinton back in August 1993), comedian Amy Schumer, US Soccer World Cup star Abby Wambach, professional ballerina Misty Copeland, artists Nicki Minaj and Beyonce, NFL coach Jen Welter, Emmy Award-winning actress Viola Davis, and computer engineer Isis Anchalee.

The video was initially released in time for #givingtuesday, 5 days after Thanksgiving here in the US, where every dollar spent on Goldieblox products that day would be matched dollar for dollar and donated to Baby2Baby, an organization that provides fundamental needs to impoverished children. Ya know, investing in the future generation of female role models.

Aside from the philanthropic reason for the video, of course there is the huge matter of female empowerment, something Goldieblox is known for dedicating their entire branding message toward. The idea of the ‘Fast Forward Girls 2015′ movement is to inspire girls with role models who have broken down many barriers in real life.

“At GoldieBlox, we champion two things: good old fashioned play, and strong, confident, and creative role models. After all, she can only be it if she can see it. With the launch of Fast-Forward Girls 2015, we’re celebrating today’s role models and the generation of girls they’ve inspired – the girls who have broken the mold, blazed a trail, and made it happen. These ten women in politics, entertainment, sport, and STEM are the leading ladies that we all hope to grow up to be, proving that anything is possible,” says a description in the blog post.

goldieblox-she-is-worth-it

The video features Fifth Harmony’s ‘Worth It’, but with a twist. Instead of the original track, it is sung by UK Youtube sensation Sophia Grace who has appeared countless times on the Ellen DeGeneres show touting her brand of bold, brassy girl power. In fact every girl who appears in the video is a Youtuber who has thousands of followers, and has now earned themselves a few more fans after dressing up as some of the world’s most notable female heroes.

One girl who may be recognizable outside of Youtube is Sam Gordon, the young girl whose story went viral after video of her playing football on a team with all boys showed her incredible athletic skills, which got over 5 million views. It caught the attention of national news networks, as well as the NFL. She became the first female athlete to be featured on the Wheaties cereal box, a hallowed honor which is know to promote some of the best athletes in the country.

No surprise that she played a football coach in the Goldieblox video, doing her best impression of Jen Welter who made history as the first female coach in NFL history. The video also features the real Jen Welter holding up her own sign that reads #ilooklikeanNFLcoach.

Speaking of sports, soccer star Abby Wambach won the 2015 Women’s Soccer World Cup giving the US women their third World Cup win. Their road to glory facing off against Japan who they lost to 4 years ago, was nothing short of incredible, and s Abby Wambach was retiring from international Soccer after this tournament, it was a fitting note to end her career on. She too makes a surprise appearance in the Goldieblox video holding up a sign saying #ilooklikeaworldchampion.

goldieblox-she-is-worth-it

The name Isis Anchalee may not be as familiar as some of the other women in the video, but she made a huge statement a few months ago after starting a viral hashtag on social media #Ilooklikeanengineer. She works at a tech company in San Francisco as a software engineer and was featured in their marketing material posted on online. After some comments from people claiming the company should’ve used more “realistic” looking people in the advertisements because clearly a beautiful young woman could never be a software engineer, it made Isis realize there is still so much stigma around women who are working in typically male-dominated environments.

In a bid to show the world that tech has no gender requirements, the hashtag encouraged women from all across the globe to share pictures of themselves on social media to break down stigma. This, in essence, is exactly what Goldieblox is doing with their video. In a world where there are still narrow ideas of what girls can and should do, it is important they are exposed to all different types of careers and possibilities.

They are actively working against the “pink princess” culture which they have spoken of many times in the past. On the Scientific American blog, writer Julia Shaw says role models matter, especially when it comes to the representation of women in STEM (science, tech, engineering, math) careers which are heavily male-dominated.

A study conducted in 2011 showed that women only benefited from non-stereotypical female STEM role models. If the women looked and acted like stereotypical STEMmer, wearing glasses a nerdy t-shirt and unfashionable pants, it did nothing to encourage female participation in STEM fields. On the flip-side, if the character was relatable in both appearance and hobbies, the female role model had a positive impact on whether women thought they would be successful in STEM,” she wrote.

“In order for students to be able to picture themselves as professionals and academics in STEM they need to have relatable characters teaching and inspiring them. A study published in 2012 showed that teenage girls don’t see the connection between what they can learn in STEM fields and what they want to pursue as careers.”

You can’t be what you can’t see, so in order to tackle the gender bias and stigma around certain careers, highlighting women who have gone against the grain and positioning them as role models for the next generation is a powerful antidote to conformity. Well done Goldieblox for making this your mission!


 

One Comment

  1. Pingback: Rocket-Building, Anime-Loving Yuna Doll Is Set To Disrupt The "Princess" Model - GirlTalkHQ

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.