Dove Is Responsible For Making Girls Unstoppable!

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We are huge fans of the campaigns Dove has been releasing over the past couple of years. It is really astounding to see a huge brand go above and beyond the bottom dollar, to actually care about its consumers. It means that brand loyalty would be soaring, no doubt and helps Dove become the clear leader for product of choice as girls grow up, knowing they have been marketed to in a way that is meaningful.

And like we mentioned, it’s not just the women they are targeting, they are wanting to get in with girls at a young age, as they recognize that is where a lot of insecurities, eating disorders, confidence and self-esteem issues begin: from childhood.

Their latest campaign is all about helping girls become unstoppable, and rather than focus on their physical appearance, allow them to feel confidence in themselves by getting involved in the activities they love. During the month of October they are asking women to get involved by sharing their stories on the website and focus on making girls’ lives better.

In the video below it says “6 out of 10 girls stop doing the things they love because they feel bad about the way they look.”

“Dove is committed to building positive self-esteem and inspiring all women and girls to reach their full potential.” the website states. “We’re building a movement in which women everywhere have the tools to take action and inspire each other and the girls in their lives.”

“It could be as simple as sending a word of encouragement to a girl in your life or supporting self-esteem education in your town. From mentoring the next generation to celebrating real beauty in ourselves and others, we can open a world of possibilities for women and girls everywhere.”

They mission is to help girls imagine and live in a world where beauty is a source of confidence, not anxiety. If there is anything we can add to this, it is that beauty does not come from an external quality, but from within. Also, we’d like to take it one step further and say beauty shouldn’t be the only thing to aspire to. We as girls and young women will reach equality and feel 100% empowered when we recognize our strengths, talents and use those to get ahead in life.

For all the mothers out there of girls aged between 11-16, Dove have created a “self-esteem” guide which includes easy talking points and gives you the tools to engage your daughters and give them solutions they will want to take on board.

Thank the heavens above for Dove who are working hard to re-define what “beauty” is in the 21st century so girls can stop worrying about their looks, and focus on what’s really important.

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