If You Believe “Sex Sells” Congrats! You Have Successfully Been Brainwashed By A Lie

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Most of us have grown up in a generation where we have been more and more bombarded with sexual images wherever we turn, and sold the statement “sex sells” for the justification of objectifying women. The thing is, more of us women and men are wising up to the fact that this is not actually correct, but a clever, deceptive and evil tool created by the advertising and fashion industries to make us think of beauty and gender in a very narrow way.

Now, some of you reading this may think “oh but I just happen to think skinny women look better in fashion shoots than overweight women,” but we are here to tell you, that wasn’t your own original opinion. These industries have successfully brainwashed you into thinking it is by pushing their own agenda for decades, and enabling you to think the way they “taught” you to.

It is all a lie. Caroline Heldman, Associate Professor of Politics at Occidental College in Los Angeles breaks it all down very simply in her Tedx Talk in Houston from June 2013. Caroline specializes in politics, media, gender and race in the American context.

In her 12 minute powerful talk, she breaks down the lie, specifically for women that using your body as a sex object is empowering. She says an ‘object’ is something which is inanimate, has no feelings and therefore needs to be dominated. Does that sounds like something a human being wants?

There are so many women in the public eye, such as Miley Cyrus and Rihanna, who claim they are in control of their bodies and image when it comes to nudity. But the truth is, they aren’t. If someone is making money off the back of them taking their clothes off, there is nothing powerful about that, nor is it making any sort of grand statement to benefit them.

Caroline says that from an early age, girls are taught to place value only on their physical appearance and how to change it to be better. Boys are taught to use their bodies as tools to master their environment. “Imagine a world where girls are taught from an early age to view their bodies as tools to master their environment,” she says to her audience. And it is a very thought-provoking statement to think about.

Women being used as sex objects in advertising is a breeding ground for self-loathing, insecurities, eating disorders, depression, worthlessness, abuse, and isolation. There have been campaigns started to force magazines not to buy any advertising that portrays women as anything less than powerful being, and to implement a ratings system for the publication industry to keep them accountable for what they publish.

We hope more people pay attention to this important message and teach their kids some truth not allow them to be swallowed up by an industry which couldn’t care less about an individual’s well being. Thank you Caroline for speaking up and laying it all out.

10 Comments

  1. I learn every time I read one of your articles. We really are brain washed at an early age and I’m afraid I did it to my kids, as well. Thank goodness they are smart kids and didn’t pass this on to my grand children! I do know that I’m slowly changing and finding I can do more than I thought I could. I feel sorry for these young stars who think they have control of their bodies (sexiness). So sad for them.

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  3. “There are so many women in the public eye, such as Miley Cyrus and Rihanna, who claim they are in control of their bodies and image when it comes to nudity. But the truth is, they aren’t. If someone is making money off the back of them taking their clothes off, there is nothing powerful about that, nor is it making any sort of grand statement to benefit them.”

    Very patronizing and more shaming. Women are nude or sexual in public aren’t in control or are brainwashed. Women who take their clothes off are not in control, they are just robots. So they should just remain covered up at all times, cos you know what’s best for them right?

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