Pro Motorcycle Racer Shelina Moreda Joins Covergirl’s ‘I Am What I Makeup’ Campaign

The latest Covergirl lineup, features the kind of diverse and interesting women we wish beauty brands were promoting decades ago. Sure it’s still not 100% representative of every person in the world as there is always room for improvement, but from where the industry standard was just 10 years ago, we’ve come a long way baby!

Pop star Katy Perry returns and is joined by fitness trainer Massy Arias, 69 year-old model May Musk, actress & producer Issa Rae, Ayesha Curry and professional motorcycle racer Shelina Moreda for the ‘I am What I Make Up’ campaign.

For those who aren’t yet familiar with Shelina and her badassery, she is the first woman to race a motorcycle at the Indianapolis Motor Speedway and at the Zhuhai International Circuit in China, according to an interview with Today.com.

Her inclusion in the campaign was announced by Covergirl on October 5th, and Shelina was very excited to share the new with her fans on social media.

“Working with this amazing beauty company is a dream come true for me. As most of you who watch me race know, I go on track with my makeup on. My makeup sets me apart from the guys when I’m geared up on the grid and all you can see are my eyes peering out of my helmet. Having my makeup on makes me feel pretty. More importantly, it makes me feel strong, and confident. As a female athlete who competes in the male dominated world of racing, I’m proud and stoked to represent a brand who allows me to stand up and say that it is powerful to feel pretty,” she wrote on an Instagram post.

Shelina grew up riding motorcycles on her family’s farm in California, since the age of 12, and has been hooked ever since.

“My dad never knew what he was starting when he made us do chores on the motorcycles, like bringing the cows in from the fields,” she described on her website.

The self-described “thrill-seeker” says she has come up against barriers being a woman in a male-dominated industry, but has not let that deter her from achieving her goals.

“It’s hard to be taken seriously, honestly. I’ve fought a lot of uphill battles to get to where I am now — it’s all part of the challenge. I know that many people aren’t used to females taking racing this seriously, but they’re learning that I do,” she said.

Racing isn’t the only thing she takes seriously. Shelina knows she is a role model to so many other young girls, which has come with the territory of being a woman among many male racers.

“When I started racing, being a role model wasn’t even on my radar. I race because it’s my own passion and I wanted to chase my dreams. Once I started gaining steam in the sport, and started doing my She’z Moto schools, I realized that I was becoming a role model and that really meant a lot to me. To be someone that people, especially kids, look up to is a big deal. My determination and what I’m doing could inspire them or change their life in some positive way, and I love that,” she said.

Shelina has taken her role model status to the next level by launching the She’z Moto racing school – an all-female motorcycle skills school that focuses on building confidence and inspiring people to build their goals. While camp participants get hands-on experience with bikes, they also get to hear Shelina’s advice for succeeding, especially when it comes to pursuing goals that seem outside of the norm.

“My advice for women is very similar to my advice to men: You can do whatever you want in life, you just have to be willing to work hard and put your mind to it. The only difference I’d give to women in my position is to not use being a female as an excuse,” she said.

“Work hard at anything you love to do…Nothing worth having comes easy…Put your mind to it and be willing to work hard,” she added.

Shelina also shared her thoughts at being chosen to be part of a major beauty brand campaign, saying as someone who has always loved makeup, it was a very special moment for her.

“I’m still on cloud nine that they chose me, a female who competes against men in a male-dominated sport is so outside the norm. It really shows that CoverGirl is recognizing that powerful females are a beautiful thing, and I’m ecstatic to be part of that movement,” she said.

You can see Shelina in action with the rest of the Covergirl lineup in the video below:

Leave a Reply